“Everything was pure quality”
Wellness journeys rarely begin in perfect conditions. Few people decide to embark on a change when they already feel ‘well’.
More often, they begin with a moment that forces us to pay attention.
For WelleCo customer Delyana Andreeva — or Didi, as she’s known — that moment came unexpectedly.
“I’ve always had very clear skin. I’ve always considered myself very healthy. I’ve been vegetarian since age 12, and all of a sudden, at age 18, my whole skin was covered in acne. Out of the blue, within seven days, I was unrecognisable.”
What followed wasn’t simply a search for clearer skin. It became the beginning of a much deeper relationship with health that has stayed with her over the years.
“Obviously that was a clear sign on the inside and on the outside that there is something not healthy.”
Like so many in our WelleCommunity, Delyana’s wellness story didn’t begin from trend culture or aesthetics alone. It began from curiosity. From asking better questions. From wanting to understand what her body was trying to communicate.
“As I started to do a lot of research and read about it, I realised I actually had a lot to improve in the way I eat and drink.”
Delyana lives in New York City — a place she describes with both affection and honesty.
“I’ve been living in New York City for over 18 years. It’s a busy, hectic lifestyle here. So to be on top of your health regime is pretty much number one priority.”
Anyone who has lived in a city like New York understands exactly what she means.
Long days. Unpredictable schedules. Meals squeezed between commitments. Constant movement. Constant stimulation.
“My day would start at nine o’clock in the morning and finish around midnight or after midnight. You don’t always have the luxury to sit down and have a proper nutritious meal.”
It’s a reality that feels familiar for many women balancing careers, responsibilities, travel, family, relationships and simply modern life. Which is why convenience alone isn’t enough. The convenience has to come with integrity.
For Delyana, that became part of the appeal of WelleCo.
“To have the luxury to have in a bottle, a green juice or your protein shake, or to have The Collagen Elixir or The Skin Elixir, which I’m obsessed with, in pills that you can just take at any time of day… to me, this is priceless.”
Like many women of her generation, Delyana knew exactly who our founder, Elle Macpherson, was long before discovering WelleCo.
“I started seeing these videos of Elle Macpherson, who I knew very well. She was a superstar. Everybody knew Elle Macpherson. I’m born in 1979, so I’m well familiar with her entire career.”
“What really got me into buying the product was the research that I did. I looked at the product, I looked at the ingredients, and that’s where I was completely sold.”
For Delyana, ingredient integrity mattered deeply.
“It was so difficult before for me to find a nice protein powder that is all natural… no artificialness, no added sugars, no ingredients that are merely there to improve the taste but are actually not good for you.”
Her verdict?
“Everything was pure quality.”
That commitment to quality remains central to WelleCo’s philosophy today, with products independently tested and certified for purity and potency through The Good Pill Co™, reflecting our focus on transparency, ingredient integrity and efficacy.
For Delyana, wellness has never been about one single product or a quick fix. It’s a lifestyle. A mindset. A practice of caring for the body — and the self — in a holistic way.
“Health for me is yes, what I eat, what I drink, my healthy habits, but also how many hours I sleep, what I read every single day, how I nurture my mind, how I nurture my soul. It’s super vital for your existence.”
In our conversation she is clear that WelleCo became a meaningful part of that picture.
“You see it on your skin, you feel it in your body. As far as muscle tone, bone density, everything. I feel when I exercise that I no longer have the same pains that I used to have before, and that is definitely after I started taking the product.”
That phrase stands out: you feel it.
Because while wellness can be measured in biomarkers, routines and ingredients, perhaps the most powerful validation is often simpler: a feeling.
More energy. Greater ease. Feeling stronger in your own body. Feeling supported in the life you’re living.
Delyana’s story is just one of more than 1.6 million customer wellness journeys across our WelleCommunity.
And while awards, recognition and innovation matter, stories like these mean something different.
They remind us why WelleCo exists in the first place.
Not to promise perfection.
But to support women in feeling their best — in real life, in real bodies, in the beautifully imperfect reality of modern wellbeing.